About

Meet Luisa

Hi! I’m Luisa, a multidisciplinary designer with a soft spot for FMCG challenger brands – but I don’t leave anyone out. I work with clients ranging from small start-ups to established names, and always find a way to bring bold visions to life.

I founded Studio Hai to help brands not just look good, but feel right – human, expressive, and built to connect. Think of me as a creative partner who cares just as much about your purpose as your packaging.

I believe that brilliant brands resonate, captivate, and create lasting impact. They act like people – evoking emotion by standing firmly for something and expressing it with confidence and clarity.

From how your brand looks and talks to how it makes people feel, every element is part of a human-centred identity that tells a deeper story. My work ensures that identity is authentic, consistent, and powerful across every touchpoint.

Years of experience and a passion for storytelling fuel every project I take on.

+ MISSION-FIRST

Your brand’s why is everything. I build from the inside out.

+ READY FOR LAUNCH

Your timeline matters. I deliver with clarity, focus, and impact.

+ HUMAN-CENTRED

Design that connects because it’s honest, relatable, and real.

+ BRILLIANT BRANDS

I craft identities that shine in crowded markets.

+ EMOTION-DRIVEN

The best brands make people feel something, and remember it.

+ SOLUTION ORIENTED

Problem-solving sits at the core of everything I do. No roadblocks, only new routes.

How I can help.

- Brand Creation
- Development and Strategy
- Identity: Logo Design, Brand Guidelines
- Brand Guardianship
- Strategy
From concept to print
- Creative concepts tailored to the brand and target audience
- Mockups and prototypes
- Production-ready files and liaise with printers to ensure a flawless final product
- Packaging renders and optimised ‘Brand Bank’ renders
From social media to out-of-home and full campaign photoshoots, I offer comprehensive design that’ll bring your brand to life across every touchpoint. Whether you need eye-catching digital assets, bold large-format designs, or creative direction and visual styling for a photoshoot, I ensure every element is cohesive, impactful, and aligned with your brand’s goals.
- Amazon Brand Store Design
- Shopify Store Design
- Klaviyo Email Design
- Mailchimp Email Design
From wayfinding systems to event stands and shop-ready POS, I provide a wide range of environmental design solutions that enhance spaces and guide audiences with clarity and impact. Whether you need intuitive signage, immersive branded installations, or retail point-of-sale displays, I translate your brand into the physical environment with thoughtful design, clear messaging, and seamless execution.