Simply V
Simply V is a German plant-based cheese brand that has made it’s debut into the UK market. The strategy to launch Simply V focused on disrupting the category with playful and vibrant visuals, while maintaining brand recognizability. By incorporating bold, edgy designs, the brand aimed to stand out in a crowded market, appealing to a younger, trend-conscious audience. This approach not only preserved the brand’s identity but also injected a fresh, modern twist, making it both memorable and distinctive in the rapidly growing plant-based sector.
-
Toasty triumph at Taste of London: Our challenge was to design a vibrant, inviting van wrap for Simply V's UK debut at Taste of London. The van experience needed to both showcase the product's meltability, a common concern with vegan cheese, and create memorable interactions that would drive conversation ahead of the Ocado launch.
